Top 3 Trends in Aesthetic Medicine Influenced by Snapchat

We covet what we see and these days we’re able to see idealized images of ourselves all the time thanks to digital selfies. While many apps now offer filters with special effects, Snapchat remains the pioneer and leader. Snapchat filters and the influencers who use them are so popular that they’ve even influenced real world aesthetic procedures so that life can imitate art.

While there are dozens of procedures to help you emulate some of Snapchat’s most popular looks, we’ve narrowed down the top four trends in aesthetic medicine influenced by Snapchat.

Facial Contouring

Most of Snapchat’s beauty filters contour facial features to create the appearance of better bone structure. Effects such as a narrower nose, higher cheekbones, sharper jawline, and lifted eyelids are all types of enhanced contouring that can be achieved digitally through Snapchat but physically through aesthetic procedures.

Because these types of procedures help define your features, they’re often called facial sculpting. Whether you call it contouring or sculpting, these techniques make you look younger by restoring the definition lost to sagging skin. Depending on the specific procedure, facial sculpting can help create either a more feminine or more masculine look.

Facial contouring encompasses a wide variety of surgical techniques that improve facial structure including brow lifts; rhinoplasty; chin implants; and jaw bone reduction.


Snapchat’s effect on the popularity of fillers is due both to its filters and its influencers with huge followings. It’s impossible to talk about social media influence without mentioning a Kardashian or Jenner.

Kylie Jenner has one of the largest followings on Snapchat and is an all-around trendsetter. Not only has she built a beauty empire based on her famous pout, she’s also famously gotten fillers and used Snapchat filters to enhance her lips.

Fillers can also be used dermally to imitate the way Snapchat makes skin appear softer and younger. Used this way, fillers restore fullness lost by age and/or illness as well as smooth out wrinkles.

Skin Resurfacing and Rejuvenation

Snapchat is famous for filters that improve any complexion by evening skin tone and smoothing out texture. Even the novelty filters like those with cat ears or dog noses tend to have skin perfecting features.

Dr Rita Rakus, a British facial aesthetics expert, explains “The thing that these facial filters on Snapchat all have in common is a skin-perfecting element. The most common hang-ups we have with our skin are issues such as acne, sun damage, and wrinkles. Our skin acts as a barrier to the outside world, protecting our bodies and so, understandably, it takes a bit of a battering throughout our lives — making it the first area we look to perfect when applying a filter.”

Skin resurfacing and rejuvenation techniques use technology like lasers and chemical peels to even out the surface and texture of skin resulting in the soft, feminine complexions we see on Snapchat.

Brazilian Butt Lifts

The Brazillian buttlift has been popularized through Snapchat not because of any particular filter but because of the celebrities most popular on the platform. While mainstream sex icons of the 80s and 90s like Kelly LeBrock and Pam Anderson were known for top-heavy but slim-hipped figures, we’ve seen the rise of hour-glassed beauties since the 2000s like Kim Kardashian and Jennifer Lopez alongside the invention of social media. It’s no secret that big, perky butts are highly desired by men and women.

This procedure involves a fat transfer that enhances the size and shape of your buttocks. The Brazillian buttlift will have you feeling like a Kardashian without any implants.

Snapchat has always had a reputation for sexy material since posts only stay up for 24 hours and therefore seem impermanent and spontaneous. While breast augmentation consistently remains popular for famous and regular women alike, Brazillian buttlifts have increased in popularity over the last ten years.

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