While some people still try to insist email is dead when it comes to marketing, that's just not the case. Email campaigns remain an important part of your overall marketing strategy, and when it comes to generating leads — or getting previous patients re-engaged —...
While text messages and FaceTime are definitely major forms of communication in today's digital society, when it comes to marketing, email is still a very effective tool. In fact, email has one of the best ROI rates, but this doesn't mean you can just fire...
As a medical aesthetic practice, your days can be hectic between staff management, financial planning, patient care, and developing marketing and advertising initiatives to help grow your business. This means carving out time to ensure you are up-to-date with the latest developments in your industry...
While the rise of texting and social media may make it seem like email isn't as relevant as it once was, this simply isn't true. And while you should be focusing your email campaigns on engagement, friendliness and a customer-focused strategy, it's important not to...
Instagram has been popular for a number of years, but it really took off when they added Instagram Stories, a Snapchat-type feature, in August 2016. Snapchat once ruled the Story game, but the platform has become less popular in general, especially among millennials, now that...
Thinking of collaborating with influencers? We have clients who regularly partner with bloggers to expand their reach to a new audience and bring more awareness to their practice. While influencer marketing can offer many benefits, it's wasted effort if you aren't partnering with the right...
It may have started back in the early 2000s with Facebook (when it was only for verified college students), but today, social media is a veritable giant in its own right. There were 2.46 billion people using social media in 2017, and a full 1...
Everyone wishes to look good, impress others, and feel good about themselves. It's perfectly natural to want to look nice and presentable. Everyone has the right to do something about it too. When it comes to posting a photo online, people choose the one that...
Email marketing was once the primary method of getting information on promotions, new products, and special events to your client base, but relying solely on email marketing is a bad idea in 2019. Approximately 3.2 billion people have social media accounts, and nearly 7 out of...
We covet what we see and these days we're able to see idealized images of ourselves all the time thanks to digital selfies. While many apps now offer filters with special effects, Snapchat remains the pioneer and leader. Snapchat filters and the influencers who use...